Big Bad Business Apples

Big Bad Business Apples

This week, with the elections upon us, I’ve decided to post a little personal rant.  Before you get all bent out of shape and assume I’m going to endorse a candidate or local issue, take a deep breath and relax.  I want to talk about the general negativity...
Let’s Start, Toledo!

Let’s Start, Toledo!

This week I decided to bring things a little closer to home with a trip to the pre-Startup Toledo Weekend mixer.  According to the website, the Startup “is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding...
5 Social Media Myths Businesses Believe

5 Social Media Myths Businesses Believe

Alright.  Am I allowed to vent?  If you’re into social media marketing, maybe you’ll be able to commiserate.  In my little world, social media is alive and vibrant, teeming with news, ideas, valuable information and even money.  Like the Internet, it has...

5 Social Media Resolutions for B2B

Can we finally settle the B2B social media debate? For the longest time B2B companies have been sitting on the sidelines for social media.  Their customers didn’t engage on social networks.  They were in a blue collar industry where manufacturing specs and...