This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2
Overlooked Errors in Email Marketing
Not too long ago I sat in on a webinar by Marketing Experiments discussing email marketing errors at what can be deemed “nerd level” (The things we go through so that our clients don’t have to become the next email marketing superstar!). I’m going to attempt to break down those errors in layman terms for the DIY set that are running their own email marketing campaigns. I’ll throw out the disclaimer now that these might seem minor, but can mean all the difference on how effective your email marketing can be. [Read more…] about Overlooked Errors in Email Marketing
Understanding Client Relationships on Social Media
It might not be popular to say this as someone who makes a living managing social media for businesses, but social media is not complicated. For some reason, some people approach social media as if its some physics equation that only super savvy people can perform. Quite simply, social media for business is good, old-fashioned customer service repackaged for digital media. [Read more…] about Understanding Client Relationships on Social Media
3 Reasons Why You Need a Social Media Manager
Maybe you’re one of the many businesses out there still standing on the precipice of social networking. Maybe you use it personally and are hesitating on making the jump for business use. Here are a couple of reasons why hiring a social media manager might be what you need to get started. [Read more…] about 3 Reasons Why You Need a Social Media Manager