by Janeile | Apr 23, 2013 | Brand Management, Business, Communication, Digital Marketing, Facebook, Mobile Marketing, Social Media
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes....
by Janeile | Apr 10, 2013 | Content, Digital Marketing, Email Marketing, Mobile Marketing, Search Marketing, Social Media, Web Design
As a digital marketer that imbibes on the inbound marketing kool-aid on an almost daily basis, it amazes me that there are businesses that are still hesitant about taking the digital plunge. Yes, they may have a website. They might even have spent some big money...
by Janeile | Mar 26, 2013 | Communication, Content, Digital Marketing, Education
Short attentions spans, scan readers, and multiple screens opened to different messages? Your marketing messages live in a crowded field. It’s more important than ever to find quick and nimble ways to connect with your customers that make it easy for them to consume...
by Janeile | Feb 27, 2013 | Communication, Digital Marketing, Mobile Marketing
The year is already under way and the time to integrate mobile in your marketing strategy is now. If you’re still trying to wrap your brain around why mobile needs to be top priority for your business, well, let me count the way… Mobile is the new normal....
by Janeile | Dec 4, 2012 | Digital Marketing, Mobile Marketing, Search Marketing, Social Media
I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce. As we head into 2013, making sure...
by Janeile | Nov 27, 2012 | Communication, Content, Digital Marketing, Search Marketing
This week we have a guest post by Pamela Rodriguez of Terhune Copywriting on, what else? Content! You’ve heard it before: Content is King. But what exactly does that mean? If you want me to get technical, the definition of content according to the Content Marketing...