by Janeile | Jul 17, 2012 | Content, Digital Marketing
As a small business owner, you need to be aware of marketing practices and techniques that can help grow your business without breaking the bank. Enter inbound marketing. Inbound marketing allows you to build your business using less expensive, outbound marketing...
by Janeile | Jul 10, 2012 | Digital Marketing, Social Media
Why you may ask? Because search and social go hand-in-hand. Google is the only one to do that so far in a big way. Businesses ignore Google Plus to their peril. Not too long ago G+ was released, you could only join with an invite and there were no such thing as...
by Janeile | Aug 16, 2011 | Communication, Digital Marketing, Facebook, Mobile Marketing
Today, I’m going to get on my mobile media soap box, but first let me tell you what triggered it. I’m on Facebook a lot, as you might imagine, and I see several businesses relying on Facebook to generate instantaneous traffic to their storefront or venue. ...
by Janeile | Aug 8, 2011 | Content, Digital Marketing, Facebook
So I think we all know about or have seen Facebook aggregating posts from auto-posting software such as Twitter and Networked Blogs, and even birthday greetings for a friend. But now it seems like Facebook is aggregating statuses based on keyword. I haven’t...
by Janeile | May 13, 2011 | Communication, Digital Marketing, Mobile Marketing
This month for the mobile marketing spotlight I’d like to talk about ways the religious and non-profit community can use SMS/text marketing. There are many different ways that SMS/text marketing may be useful to those organizations. The possibilities are...
by Janeile | Apr 5, 2011 | Business, Digital Marketing, Mobile Marketing
Warmer weather is on the way and people will be out and about more. It’s even more important to have your marketing tied together both offline and online for maximum benefit. Specifically, I’d like to single out a few industries every so often and list...
