Last week we talked about using mobile marketing in the real estate industry. This week I’d like to offer some ideas on how to increase opt-ins to build a digital database – in any industry – for mobile or email.
In this digital age, people are becoming more aware and concerned about the dissemination of their person information. So when you ask for email or cell numbers there is a chance that they might decline. Or in the case of email, consumers now employ “junk” emails to give retailers. These are email address that they rarely checked if ever! This brings us to the real meat of marketing in today’s world – content. You must provide content worth the release of their contact information. This is already the case for email and applies to mobile. [Read more…] about Opt-in Tips for Mobile and Email