As a digital marketer that imbibes on the inbound marketing kool-aid on an almost daily basis, it amazes me that there are businesses that are still hesitant about taking the digital plunge. Yes, they may have a website. They might even have spent some big money having it built. But there is a vast amount of businesses who left it at that while continuing with traditional marketing. There is so much more to digital marketing than a website, and plenty of reasons why it needs to have a more serious place at the table than just that. [Read more…] about The Benefits of Digital Marketing Part 1
Happy New Year!
I’ve heard people on both sides of the aisle when it comes to New Year’s resolutions. They’re pointless! You make them and fail and then feel bad about it! When you make written resolutions you, you have a higher chance of completing them than if you didn’t. Personal resolutions are one thing, but have you created any resolutions for your business? Let me give you a few ideas for some resolutions in business and marketing. [Read more…] about Business Resolutions
I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce. As we head into 2013, making sure your business is positioned to take advantage of all four of these channels will help keep it afloat in the changing times. [Read more…] about The SoLoMoCo Economy
If your company is still standing on the precipice undecided if you want to take the plunge into the online world there are some thinks you should know to help with the jump. No, it’s not closing your eyes. It’s what I call the 3 P’s of digital marketing.
Presence – Have one. So you can’t see yourself tweeting and the Facebook privacy thing scares your socks off. At least have a website. Please, please, please don’t rely on the phone book to be the reference of choice for your potential clients. Unless you like your $1500 ad serving a dual purpose as hamster bedding. Do you have hours of operation? A phone number? A physical store address? Put it online. It doesn’t have to be the biggest, fanciest thing. Just something neat and professional that does the job. There are plenty of sites that thrive with very simple-looking sites. Craigslist comes to mind.
Permission – Get it. If you’re the adventurous type (or an old-school marketer) and want to jump right in with all your clever jingles and catchy slogans, stop and step away from the email list. One of the hallmarks of digital marketing is getting permission to present your marketing to consumers. That means no more email blasts, scraping websites or buying cell numbers for your textpalooza. Ask! In direct mail, on your website, at the cash register, over the phone.
Patience – Stick to it. Don’t give up. I’ve read that one should expect to plug away at their Facebook page for up to a year before getting user engagement on their page. Gold bars won’t rain from heaven the day after you send your first tweet. Relationships take time. Give your new digital relationship time to progress from know to like to trust.
We can go on and on about research and strategy when it comes to making that transition, but they don’t start with P and you got enough to work on with just these three. If you have any other P’s you think should be on the list, share them with us in the comments section below.