This week we’re wrapping up our digital marketing series by discussing why your business should be using the tools we outlined in the first part discussing the “what” of digital marketing. Hopefully, the previous blog about how it all works together has also gotten your brain thinking. But in case you need a little bit more convincing, you’ll want to keep reading. [Read more…] about The Benefits of Digital Marketing – Part 3
As a small business owner, you need to be aware of marketing practices and techniques that can help grow your business without breaking the bank. Enter inbound marketing. Inbound marketing allows you to build your business using less expensive, outbound marketing channels.
What is inbound marketing?
Inbound marketing is a term coined by HubSpot’s CEO, Brian Halligan. Inbound marketing is about attracting clients to your product or service through marketing instead of outbound marketing or pushing your product or service out to them. In other words, earning a prospects’ attention instead of buying or bugging your prospects for it.
Inbound marketing involves 3 integrated components – SEO, social media and content – with the main focus being on content. Content such as e-books, white papers, blog articles, videos, etc. are optimized to be found online and shared through social networking channels. The key is to produce content that establishes your business as a leader in the industry so that clients seek you out for information and to purchase your product or service.