Defining Spam

A few weeks ago I was explaining text marketing to a local businessman and how people will opt into a text list for some sort of valuable promotion. He interrupted me to say, “I get enough spam in my email. I don’t want it on my phone too!”...

Look, Ma! No Coupons!

I was made acutely aware of why text marketing IS the best bet when it comes to marketing especially for retailers.  After spending the morning running errands, I returned home, sat tiredly at the table and began to sort through the mail that was left there from...