Not too long ago I sat in on a webinar by Marketing Experiments discussing email marketing errors at what can be deemed “nerd level” (The things we go through so that our clients don’t have to become the next email marketing superstar!). I’m going to attempt to break down those errors in layman terms for the DIY set that are running their own email marketing campaigns. I’ll throw out the disclaimer now that these might seem minor, but can mean all the difference on how effective your email marketing can be. [Read more…] about Overlooked Errors in Email Marketing