by Janeile | May 27, 2013 | Brand marketing, Digital Marketing, Email Marketing, Mobile Marketing, Social Media
A lot of businesses treat digital marketing like an either/or proposition. When they hear someone doing a talk on social media, they feel they need to give up on print. Granted, there are those on both ends of the aisle that act like their solution is the beginning...
by Janeile | May 7, 2013 | Digital Marketing, Email Marketing, Mobile Marketing, Search Marketing, Social Media
This week we’re wrapping up our digital marketing series by discussing why your business should be using the tools we outlined in the first part discussing the “what” of digital marketing. Hopefully, the previous blog about how it all works together...
by Janeile | Apr 10, 2013 | Content, Digital Marketing, Email Marketing, Mobile Marketing, Search Marketing, Social Media, Web Design
As a digital marketer that imbibes on the inbound marketing kool-aid on an almost daily basis, it amazes me that there are businesses that are still hesitant about taking the digital plunge. Yes, they may have a website. They might even have spent some big money...
by Janeile | Mar 11, 2013 | Business, Email Marketing
Not too long ago I sat in on a webinar by Marketing Experiments discussing email marketing errors at what can be deemed “nerd level” (The things we go through so that our clients don’t have to become the next email marketing superstar!). I’m...
by Janeile | Oct 2, 2012 | Email Marketing
In the age of Facebook, Twitter, Tumblr and YouTube one would think that email is so old school and needs to go the way of the dinosaur! I mean who doesn’t chuckle when they see an @aol.com email address? But email is far from dead. As a matter of fact,...
by Janeile | Sep 25, 2012 | Digital Marketing, Email Marketing, Mobile Marketing
Last week we talked about using mobile marketing in the real estate industry. This week I’d like to offer some ideas on how to increase opt-ins to build a digital database – in any industry – for mobile or email. In this digital age, people are...
