As we watch dysfunction after dysfunction unfold in Washington D.C. I can’t help thinking this would never fly in the 
“real” business world. As a matter of fact, I think it’s safe to say that if you did the opposite of how they do things in the “Logic-free Zone”, as some call it, you’d be primed for success. [Read more…] about How NOT to Run Your Business – Lessons from Government
You Don’t Have to Do It All Yourself
Two weeks ago in my B2B networking group, the topic about asking for help was brought up. Patrick Good asked, “Why is it so hard for business owners to ask for help?” He went on to point out the fact that entrepreneurs got started because they wanted to be independent – it’s a mindset that stems from helping oneself; not getting help. If you don’t mind getting a little heart-to-heart here, let’s address this question as it relates to business owners and marketing. [Read more…] about You Don’t Have to Do It All Yourself
Developing a Digital Marketing Strategy
Today I want to talk about developing a digital marketing strategy. Strategy is a critical piece when doing any marketing yet a lot of businesses fail to do it. We we’re going to spend a little time discussing some things to think about when launching a digital marketing and even offline marketing campaign. [Read more…] about Developing a Digital Marketing Strategy
The Importance of a Digital Strategy
After the series I just finished on the Importance of Digital Marketing, I’m probably going to sound like a broken record launching into a segment about digital strategy. Without a strategy, digital marketing is nothing more than a shot in the dark and will probably result in an ROI comparable to the more expensive traditional marketing. Quite simply, for digital marketing to be effective, strategy needs to be a part of the equation. [Read more…] about The Importance of a Digital Strategy