by Janeile | Jun 4, 2014 | Business, Communication, Social Media
As we watch dysfunction after dysfunction unfold in Washington D.C. I can’t help thinking this would never fly in the “real” business world. As a matter of fact, I think it’s safe to say that if you did the opposite of how they do things in...
by Janeile | Sep 17, 2013 | B2B, Brand marketing, Business, Digital Marketing
Two weeks ago in my B2B networking group, the topic about asking for help was brought up. A member asked, “Why is it so hard for business owners to ask for help?” He went on to point out the fact that entrepreneurs got started because they wanted to be...
by Janeile | Aug 6, 2013 | Business, Digital Marketing, Social Media
Today I want to talk about developing a digital marketing strategy. Strategy is a critical piece when doing any marketing yet a lot of businesses fail to do it. We we’re going to spend a little time discussing some things to think about when launching a...
by Janeile | Jun 5, 2013 | Business, Content, Digital Marketing
After the series I just finished on the Importance of Digital Marketing, I’m probably going to sound like a broken record launching into a segment about digital strategy. Without a strategy, digital marketing is nothing more than a shot in the dark and will...
by Janeile | Apr 23, 2013 | Brand Management, Business, Communication, Digital Marketing, Facebook, Mobile Marketing, Social Media
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes....
by Janeile | Mar 11, 2013 | Business, Email Marketing
Not too long ago I sat in on a webinar by Marketing Experiments discussing email marketing errors at what can be deemed “nerd level” (The things we go through so that our clients don’t have to become the next email marketing superstar!). I’m...
