This month’s mobile marketing spotlight will be on the health/fitness industry, such as natural/organic food stores, nutrition clubs, gyms and weight loss groups. If you’ve been following this monthly series, I’m sure you’re already brimming with ideas on how this industry can use simple text/SMS messaging to grow a dedicated and more connected customer base.
So you own or run one of these ventures. The first order of business will be to get members to opt-in to your text alerts. The opt-in is key! Never assume someone wants to be on your text system just because they are a member of your club, etc. You can offer them several incentives to being on the list: [Read more…] about Mobile Marketing Spotlight: Health/Fitness Industry