A lot of businesses treat digital marketing like an either/or proposition. When they hear someone doing a talk on social media, they feel they need to give up on print. Granted, there are those on both ends of the aisle that act like their solution is the beginning and end of marketing magic. The truth of the matter is that traditional and digital marketing work together and that one shouldn’t come at the expense of the other…to an extent. [Read more…] about Digital + Traditional: A Marketing Collaboration
The Benefits of Digital Marketing – Part 3
This week we’re wrapping up our digital marketing series by discussing why your business should be using the tools we outlined in the first part discussing the “what” of digital marketing. Hopefully, the previous blog about how it all works together has also gotten your brain thinking. But in case you need a little bit more convincing, you’ll want to keep reading. [Read more…] about The Benefits of Digital Marketing – Part 3
The Benefits of Digital Marketing Part 2
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2
The Benefits of Digital Marketing Part 1
As a digital marketer that imbibes on the inbound marketing kool-aid on an almost daily basis, it amazes me that there are businesses that are still hesitant about taking the digital plunge. Yes, they may have a website. They might even have spent some big money having it built. But there is a vast amount of businesses who left it at that while continuing with traditional marketing. There is so much more to digital marketing than a website, and plenty of reasons why it needs to have a more serious place at the table than just that. [Read more…] about The Benefits of Digital Marketing Part 1