Pssst!!  Hey guys!  Looking to get your lady a gift for Christmas?  Try a gift certificate to some pampering at her favorite salon or spa.

Pssst!!  Hey Salons!  Want to provide real-time communications and offers to your current and new clientele?  Try adding mobile marketing to your marketing solutions.

This week we’re talking about mobile for salons and spas.  And what better time to do it than during the holidays when you’ll be seeing an uptick in services and gift cards!  With all the current and new clients coming into your store, you’d be remiss to not offer a way to stay connected with them for the rest of the year.

Obviously, with gift giving being one of the ways a salon or spa service can be shared it makes sense to add promotions to purchasing gift certificates/cards.  Perhaps offer a discount on bulk buys if the client subscribes to your text list – after all, they’ll want to know about that special VIP promotion when the next holiday rolls around.

Maybe make a special text club just for guys – so they can be ready to treat the special ladies in their life.  Think mother’s day and sweetest day alerts.  You can even personalize it and include birthday reminders.  And don’t forget to throw in a special deal just for him to show your appreciation.

Some other SMS/text marketing ideas for salons and spas:

  • Notifications for new products
  • Advertise a special girl’s night out open house
  • Special alerts around prom season
  • Sponsor community events like a food drive and send reminders and updates
  • Hold a text raffle where you give away a gift certificate, product or service.

There are plenty of ways to get creative – not only in getting subscribers to your text list, but also in creating an excited and loyal clientele.  If you take walk-in appointments, text marketing will be a boon for you.  Instead of sitting around waiting for people to walk in, you can draw them in – while on the go – with a text offering a time-sensitive discount.  The possibilities are endless!  With the holidays upon us, now is a fabulous time to implement mobile marketing to your salon or day spa’s marketing mix.