As we watch dysfunction after dysfunction unfold in Washington D.C. I can’t help thinking this would never fly in the 
“real” business world. As a matter of fact, I think it’s safe to say that if you did the opposite of how they do things in the “Logic-free Zone”, as some call it, you’d be primed for success. [Read more…] about How NOT to Run Your Business – Lessons from Government
What Social Media Cannot Do for Your Business
Even in this day and age, I still find quite a few misconceptions about social media. There are still some that believe it’s a fad or some evil, “fake reality” tool. I don’t know how you can call communication between 699 million active users worldwide every day a fad or just your teenager’s anti-social activities. But I digress… The fallacy I want to address is the one on the other side of the spectrum – those that think social media is some sort of magic fairy dust which will make their business explode with sales. So let me clear up some things by telling you what social media cannot do for your business. [Read more…] about What Social Media Cannot Do for Your Business
The Benefits of Digital Marketing Part 2
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2
First glance: Video Sticks with Your Customers [Guest Post]
Short attentions spans, scan readers, and multiple screens opened to different messages? Your marketing messages live in a crowded field. It’s more important than ever to find quick and nimble ways to connect with your customers that make it easy for them to consume your message. That’s what video delivers. [Read more…] about First glance: Video Sticks with Your Customers [Guest Post]