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How NOT to Run Your Business – Lessons from Government

How NOT to Run Your Business – Lessons from Government

by Janeile | Jun 4, 2014 | Business, Communication, Social Media

As we watch dysfunction after dysfunction unfold in Washington D.C. I can’t help thinking this would never fly in the “real” business world.  As a matter of fact, I think it’s safe to say that if you did the opposite of how they do things in...
What Social Media Cannot Do for Your Business

What Social Media Cannot Do for Your Business

by Janeile | Sep 3, 2013 | Communication, Facebook, Social Media

Even in this day and age, I still find quite a few misconceptions about social media.  There are still some that believe it’s a fad or some evil, “fake reality” tool.  I don’t know how you can call communication between 699 million active users...
The Benefits of Digital Marketing Part 2

The Benefits of Digital Marketing Part 2

by Janeile | Apr 23, 2013 | Brand Management, Business, Communication, Digital Marketing, Facebook, Mobile Marketing, Social Media

This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy.  In Part 1 we talked about what digital marketing is and includes....
First glance: Video Sticks with Your Customers [Guest Post]

First glance: Video Sticks with Your Customers [Guest Post]

by Janeile | Mar 26, 2013 | Communication, Content, Digital Marketing, Education

Short attentions spans, scan readers, and multiple screens opened to different messages? Your marketing messages live in a crowded field. It’s more important than ever to find quick and nimble ways to connect with your customers that make it easy for them to consume...
3 Reasons You Need Mobile in Business

3 Reasons You Need Mobile in Business

by Janeile | Feb 27, 2013 | Communication, Digital Marketing, Mobile Marketing

The year is already under way and the time to integrate mobile in your marketing strategy is now.  If you’re still trying to wrap your brain around why mobile needs to be top priority for your business, well, let me count the way… Mobile is the new normal....
Understanding Client Relationships on Social Media

Understanding Client Relationships on Social Media

by Janeile | Feb 13, 2013 | Business, Communication, Social Media

It might not be popular to say this as someone who makes a living managing social media for businesses, but social media is not complicated.  For some reason, some people approach social media as if its some physics equation that only super savvy people can perform....
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