As some of you may know, not everything you post on Facebook may be seen by your fans. Facebook uses an algorithm called EdgeRank to determine what posts are displayed. This can mean bad news for the business that treats Facebook like an on-again-off-again girlfriend.
What is EdgeRank?
Copypress created a cool infographic defining EdgeRank and boiling it down to what it means for Facebook pages:
Source: CopyPress
Quite simply, EdgeRank means that the more high quality posts that are made the better your chances of being seen in your fans’ news feed. But please! Don’t be that guy. You know the kind. Just because photos get better engagement doesn’t mean that every other post should be a picture of some sort. And just because more posts help to bump up your ranking doesn’t mean you should post 10x every hour. Save the non-stop pictures for Pinterest or Instagram and the barrage of spam for email (o.k., not there either).
We’ve all heard the saying
“The race is not given to the swift nor the strong, but he who endures until the end.”
There are no get-rich-quick schemes for your Facebook page. Quality posts made at vaious intervals will not make your page an overnight sensation (although that is possible depending on the viral nature of your content), but it will build the foundation to increase your EdgeRank and make a valuable page people enjoy interacting with.