As we watch dysfunction after dysfunction unfold in Washington D.C. I can’t help thinking this would never fly in the 
“real” business world. As a matter of fact, I think it’s safe to say that if you did the opposite of how they do things in the “Logic-free Zone”, as some call it, you’d be primed for success. [Read more…] about How NOT to Run Your Business – Lessons from Government
What Social Media Cannot Do for Your Business
Even in this day and age, I still find quite a few misconceptions about social media. There are still some that believe it’s a fad or some evil, “fake reality” tool. I don’t know how you can call communication between 699 million active users worldwide every day a fad or just your teenager’s anti-social activities. But I digress… The fallacy I want to address is the one on the other side of the spectrum – those that think social media is some sort of magic fairy dust which will make their business explode with sales. So let me clear up some things by telling you what social media cannot do for your business. [Read more…] about What Social Media Cannot Do for Your Business
Developing a Digital Marketing Strategy
Today I want to talk about developing a digital marketing strategy. Strategy is a critical piece when doing any marketing yet a lot of businesses fail to do it. We we’re going to spend a little time discussing some things to think about when launching a digital marketing and even offline marketing campaign. [Read more…] about Developing a Digital Marketing Strategy
Digital + Traditional: A Marketing Collaboration
A lot of businesses treat digital marketing like an either/or proposition. When they hear someone doing a talk on social media, they feel they need to give up on print. Granted, there are those on both ends of the aisle that act like their solution is the beginning and end of marketing magic. The truth of the matter is that traditional and digital marketing work together and that one shouldn’t come at the expense of the other…to an extent. [Read more…] about Digital + Traditional: A Marketing Collaboration