I’ve seen the whole gamut of websites. Ones that haven’t changed since the 90’s, the I-vomited-on-my-website ones, the all Flash ones, the barely-have-any-information ones and the cost-15-grand ones. I think I’ve developed an eye and appreciation for a good website – and it does not have to cost an arm and a leg. Here are a few things you can do to improve the look and functionality of your website. [Read more…] about 3 Ways to Improve Your Website
The Importance of a Digital Strategy
After the series I just finished on the Importance of Digital Marketing, I’m probably going to sound like a broken record launching into a segment about digital strategy. Without a strategy, digital marketing is nothing more than a shot in the dark and will probably result in an ROI comparable to the more expensive traditional marketing. Quite simply, for digital marketing to be effective, strategy needs to be a part of the equation. [Read more…] about The Importance of a Digital Strategy
The Benefits of Digital Marketing Part 1
As a digital marketer that imbibes on the inbound marketing kool-aid on an almost daily basis, it amazes me that there are businesses that are still hesitant about taking the digital plunge. Yes, they may have a website. They might even have spent some big money having it built. But there is a vast amount of businesses who left it at that while continuing with traditional marketing. There is so much more to digital marketing than a website, and plenty of reasons why it needs to have a more serious place at the table than just that. [Read more…] about The Benefits of Digital Marketing Part 1
First glance: Video Sticks with Your Customers [Guest Post]
Short attentions spans, scan readers, and multiple screens opened to different messages? Your marketing messages live in a crowded field. It’s more important than ever to find quick and nimble ways to connect with your customers that make it easy for them to consume your message. That’s what video delivers. [Read more…] about First glance: Video Sticks with Your Customers [Guest Post]