Look around.  People are talking on their cell, texting on their cell, playing games on their cell, and like we saw a couple weeks ago in an embarrassing moment for one lady, falling into mall fountains while texting.

Yet we have some businesses that shrug their shoulders to mobile marketing because business is doing fine as it is.  So why change?  Quite simply because the world is changing around you.  One day you’ll wake up and all those customers you relied on for repeat business will be at your competitors simply because they adapted to communicate with the world around them.  Is business so good now that you don’t want to lay the groundwork for when business might hit a not-so-good time in the future?

Here are some stats to help open your eyes to the quickly expanding role of text (SMS) marketing:

Look around.  The future is now.

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