This week we have a guest post by Pamela Rodriguez of Terhune Copywriting on, what else? Content!
You’ve heard it before: Content is King.
But what exactly does that mean? If you want me to get technical, the definition of content according to the Content Marketing Institute is:
A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In other words, we write awesome stuff that people will want to read, comment on, re-post and re-tweet, and then, because they now think we’re so cool, will make a purchase and tell all their groupies about how cool we are so they buy from us, too. [Read more…] about Are You Content with Your Content? [Guest Post]