Zig !t Marketing

Building Brands That Move Real Estate

Digital Marketing

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Why You Still Need a Website

There’s a scary trend going on out there suggesting that websites are going away because more people are focused on social networks or apps. There are even some experts out there recommending that you forgo the website and just focus on a Facebook page or operate your entire business from a mobile app.

While I don’t think a totally unique website with all the bells and whistles (Remember when everyone HAD to have a Flash intro?) is a necessity, the concept of building a business without a website disturbs me. And not because I build websites for a living. [Read more…] about Why You Still Need a Website

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You Don’t Have to Do It All Yourself

Two weeks ago in my B2B networking group, the topic about asking for help was brought up. A member asked, “Why is it so hard for business owners to ask for help?”  He went on to point out the fact that entrepreneurs got started because they wanted to be independent – it’s a mindset that stems from helping oneself; not getting help.  If you don’t mind getting a little heart-to-heart here, let’s address this question as it relates to business owners and marketing. [Read more…] about You Don’t Have to Do It All Yourself

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Developing a Digital Marketing Strategy

Today I want to talk about developing a digital marketing strategy.  Strategy is a critical piece when doing any marketing yet a lot of businesses fail to do it.  We we’re going to spend a little time discussing some things to think about when launching a digital marketing and even offline marketing campaign. [Read more…] about Developing a Digital Marketing Strategy

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The Importance of a Digital Strategy

After the series I just finished on the Importance of Digital Marketing, I’m probably going to sound like a broken record launching into a segment about digital strategy. Without a strategy, digital marketing is nothing more than a shot in the dark and will probably result in an ROI comparable to the more expensive traditional marketing. Quite simply, for digital marketing to be effective, strategy needs to be a part of the equation. [Read more…] about The Importance of a Digital Strategy