This week we’re wrapping up our digital marketing series by discussing why your business should be using the tools we outlined in the first part discussing the “what” of digital marketing. Hopefully, the previous blog about how it all works together has also gotten your brain thinking. But in case you need a little bit more convincing, you’ll want to keep reading. [Read more…] about The Benefits of Digital Marketing – Part 3
As a digital marketer that imbibes on the inbound marketing kool-aid on an almost daily basis, it amazes me that there are businesses that are still hesitant about taking the digital plunge. Yes, they may have a website. They might even have spent some big money having it built. But there is a vast amount of businesses who left it at that while continuing with traditional marketing. There is so much more to digital marketing than a website, and plenty of reasons why it needs to have a more serious place at the table than just that. [Read more…] about The Benefits of Digital Marketing Part 1
I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce. As we head into 2013, making sure your business is positioned to take advantage of all four of these channels will help keep it afloat in the changing times. [Read more…] about The SoLoMoCo Economy
This week we have a guest post by Pamela Rodriguez of Terhune Copywriting on, what else? Content!
You’ve heard it before: Content is King.
But what exactly does that mean? If you want me to get technical, the definition of content according to the Content Marketing Institute is:
A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In other words, we write awesome stuff that people will want to read, comment on, re-post and re-tweet, and then, because they now think we’re so cool, will make a purchase and tell all their groupies about how cool we are so they buy from us, too. [Read more…] about Are You Content with Your Content? [Guest Post]