Even in this day and age, I still find quite a few misconceptions about social media. There are still some that believe it’s a fad or some evil, “fake reality” tool. I don’t know how you can call communication between 699 million active users worldwide every day a fad or just your teenager’s anti-social activities. But I digress… The fallacy I want to address is the one on the other side of the spectrum – those that think social media is some sort of magic fairy dust which will make their business explode with sales. So let me clear up some things by telling you what social media cannot do for your business. [Read more…] about What Social Media Cannot Do for Your Business
Understanding Client Relationships on Social Media
It might not be popular to say this as someone who makes a living managing social media for businesses, but social media is not complicated. For some reason, some people approach social media as if its some physics equation that only super savvy people can perform. Quite simply, social media for business is good, old-fashioned customer service repackaged for digital media. [Read more…] about Understanding Client Relationships on Social Media