Even in this day and age, I still find quite a few misconceptions about social media. There are still some that believe it’s a fad or some evil, “fake reality” tool. I don’t know how you can call communication between 699 million active users worldwide every day a fad or just your teenager’s anti-social activities. But I digress… The fallacy I want to address is the one on the other side of the spectrum – those that think social media is some sort of magic fairy dust which will make their business explode with sales. So let me clear up some things by telling you what social media cannot do for your business. [Read more…] about What Social Media Cannot Do for Your Business
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2
Today, I’m going to get on my mobile media soap box, but first let me tell you what triggered it.
I’m on Facebook a lot, as you might imagine, and I see several businesses relying on Facebook to generate instantaneous traffic to their storefront or venue. For example, I’ve seen restaurants/bars post that xyz band will be on the stage in one hour. While I love Facebook and the other social networks when it comes to social engagement, these kind of post would be best served in a mobile environment.
O.k. So I know what you’re thinking. Facebook can be accessed on your mobile phone. Sure, I get it. But All Facebook posted an article awhile back that should make a business pause and take notice. Quite simply, just because you post doesn’t mean that all your fans will see it, and having more fans doesn’t necessarily mean that more will see it.
Now before you delete your Facebook page, understand that the article does list some ways to increase the post views and interaction on your business page. You won’t find me dissing the need for businesses to be on Facebook because they absolutely should be. What I want to point out is that if you’re posting for instant, foot-in-the-door results Facebook is not the ultimate platform. The mobile phone is.
With the iZigg mobile marketing platform you get the best of both worlds – a text to mobile phones AND a post to Facebook and/or Twitter if you choose. That way you cover both bases and the chance of someone missing your band or time-sensitive special is decreased dramatically.
This is why as businesses finally embrace social media, they should also be thinking mobile marketing. A simply designed mobile friendly website and a text/SMS campaign can be all that’s needed to make a social company a mobile company that communicates value to their customers via the most valuable 4″ of marketing real estate on the planet – the mobile phone.
So I think we all know about or have seen Facebook aggregating posts from auto-posting software such as Twitter and Networked Blogs, and even birthday greetings for a friend. But now it seems like Facebook is aggregating statuses based on keyword. I haven’t seen anything on it from Mashable or Tech Crunch or anywhere else online so thought I’d throw up some “evidence” quick.
Networked Blogs aggregated feed
Aggregated feed for the keyword “Jesus”
Aggregated feed for the keyword “Barack Obama”
Notice here that previous post with the same keyword are rolled up so that they are not seen unless clicked on.
What this could mean
Seems like another way for your post to either be overlooked or given more eyeball time – depending on if you’re the type of person who clicks on those “view more posts” links. But my gut feeling is that most people don’t click on this which means that your posts will fall into the black hole. The examples I found had both personal profile AND page posts. This is bad news for businesses. It’s bad enough that an automated post can be put in “File 13”, but now your manual post appear to be at jeopardy if it uses a common keyword.
The question begs to be asked who determines what those keywords are? I guess we’ll have to wait on Facebook to clarify what is going on and how this will be helpful for people and businesses.