Today I want to talk about developing a digital marketing strategy. Strategy is a critical piece when doing any marketing yet a lot of businesses fail to do it. We we’re going to spend a little time discussing some things to think about when launching a digital marketing and even offline marketing campaign. [Read more…] about Developing a Digital Marketing Strategy
The Importance of a Digital Strategy
After the series I just finished on the Importance of Digital Marketing, I’m probably going to sound like a broken record launching into a segment about digital strategy. Without a strategy, digital marketing is nothing more than a shot in the dark and will probably result in an ROI comparable to the more expensive traditional marketing. Quite simply, for digital marketing to be effective, strategy needs to be a part of the equation. [Read more…] about The Importance of a Digital Strategy