Mobile Marketing Spotlight: Athletics

Mobile Marketing Spotlight: Athletics

In honor of the 2012 Olympic games starting at the end of the month, I thought I’d highlight the use of mobile SMS marketing for the athletics/sports field.  Whether it be a huge, athletic undertaking like the Olympics or a junior sporting event, texting offers...

Defining Spam

A few weeks ago I was explaining text marketing to a local businessman and how people will opt into a text list for some sort of valuable promotion. He interrupted me to say, “I get enough spam in my email. I don’t want it on my phone too!”...