Even in this day and age, I still find quite a few misconceptions about social media. There are still some that believe it’s a fad or some evil, “fake reality” tool. I don’t know how you can call communication between 699 million active users worldwide every day a fad or just your teenager’s anti-social activities. But I digress… The fallacy I want to address is the one on the other side of the spectrum – those that think social media is some sort of magic fairy dust which will make their business explode with sales. So let me clear up some things by telling you what social media cannot do for your business. [Read more…] about What Social Media Cannot Do for Your Business
Not too long ago G+ was released, you could only join with an invite and there were no such thing as business pages. We pined dreamily for a mashup of G+ and Google Places. Skip ahead almost a year and Google has done just that. Getting a business page on G+ has just reached critical mass – your local business needs Google Plus. [Read more…] about Your Business Needs Google Plus
Your business blog is still important. I’ve heard of some people getting rid of their blog/website to focus on Facebook. I find this dangerous. Completely trusting a free, 3rd-party site to be the center or hub of your conversations, thoughts, products and clients is asking for trouble. Fortunately, there are plenty of ways to make your blog more social and therefore reap the benefits of social media without handing over the keys to your brand. [Read more…] about How To: Make Your Blog More Social
So I think we all know about or have seen Facebook aggregating posts from auto-posting software such as Twitter and Networked Blogs, and even birthday greetings for a friend. But now it seems like Facebook is aggregating statuses based on keyword. I haven’t seen anything on it from Mashable or Tech Crunch or anywhere else online so thought I’d throw up some “evidence” quick.
Networked Blogs aggregated feed
Aggregated feed for the keyword “Jesus”
Aggregated feed for the keyword “Barack Obama”
Notice here that previous post with the same keyword are rolled up so that they are not seen unless clicked on.
What this could mean
Seems like another way for your post to either be overlooked or given more eyeball time – depending on if you’re the type of person who clicks on those “view more posts” links. But my gut feeling is that most people don’t click on this which means that your posts will fall into the black hole. The examples I found had both personal profile AND page posts. This is bad news for businesses. It’s bad enough that an automated post can be put in “File 13”, but now your manual post appear to be at jeopardy if it uses a common keyword.
The question begs to be asked who determines what those keywords are? I guess we’ll have to wait on Facebook to clarify what is going on and how this will be helpful for people and businesses.