Zig !t Marketing

Building Brands That Move Real Estate

Social Media

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Why You Still Need a Website

There’s a scary trend going on out there suggesting that websites are going away because more people are focused on social networks or apps. There are even some experts out there recommending that you forgo the website and just focus on a Facebook page or operate your entire business from a mobile app.

While I don’t think a totally unique website with all the bells and whistles (Remember when everyone HAD to have a Flash intro?) is a necessity, the concept of building a business without a website disturbs me. And not because I build websites for a living. [Read more…] about Why You Still Need a Website

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What Social Media Cannot Do for Your Business

Even in this day and age, I still find quite a few misconceptions about social media.  There are still some that believe it’s a fad or some evil, “fake reality” tool.  I don’t know how you can call communication between 699 million active users worldwide every day a fad or just your teenager’s anti-social activities.  But I digress…  The fallacy I want to address is the one on the other side of the spectrum – those that think social media is some sort of magic fairy dust which will make their business explode with sales.  So let me clear up some things by telling you what social media cannot do for your business. [Read more…] about What Social Media Cannot Do for Your Business

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Understanding Client Relationships on Social Media

It might not be popular to say this as someone who makes a living managing social media for businesses, but social media is not complicated.  For some reason, some people approach social media as if its some physics equation that only super savvy people can perform.  Quite simply, social media for business is good, old-fashioned customer service repackaged for digital media. [Read more…] about Understanding Client Relationships on Social Media

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The SoLoMoCo Economy

I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce.  As we head into 2013, making sure your business is positioned to take advantage of all four of these channels will help keep it afloat in the changing times. [Read more…] about The SoLoMoCo Economy