by Janeile | Jan 16, 2018 | Brand marketing, Digital Marketing, Web Design
There’s a scary trend going on out there suggesting that websites are going away because more people are focused on social networks or apps. There are even some experts out there recommending that you forgo the website and just focus on a Facebook page or...
by Janeile | Sep 3, 2013 | Communication, Facebook, Social Media
Even in this day and age, I still find quite a few misconceptions about social media. There are still some that believe it’s a fad or some evil, “fake reality” tool. I don’t know how you can call communication between 699 million active users...
by Janeile | Feb 13, 2013 | Business, Communication, Social Media
It might not be popular to say this as someone who makes a living managing social media for businesses, but social media is not complicated. For some reason, some people approach social media as if its some physics equation that only super savvy people can perform....
by Janeile | Dec 4, 2012 | Digital Marketing, Mobile Marketing, Search Marketing, Social Media
I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce. As we head into 2013, making sure...
by Janeile | Oct 23, 2012 | Digital Marketing, Social Media
I have a confession to make. I’m a bit undecided when it comes to the social media ROI question. Now before you judge me, let me break down both sides of the internal argument. The analytical side of me says “Of course you can measure it!” And...