This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2
This week we have a guest blog post from Local 360 Photos owner and fellow internet nerd, Todd Pillars.
I know you’re busy so I’ll get right to the point. If you don’t have a Google+ Local page for your business, or maybe you have an older Google Places page, you’re going to want to finish reading this article and then take 10 minutes to to sign up for Google+ and claim your page today! [Read more…] about Do I need a Google+ Local Page? [Guest Post]