Search Marketing

This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy.  In Part 1 we talked about what digital marketing is and includes.  As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business.  The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2