by Janeile | Apr 23, 2013 | Brand Management, Business, Communication, Digital Marketing, Facebook, Mobile Marketing, Social Media
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes....
by Janeile | Oct 17, 2012 | Brand Management, Business, Communication, Social Media
As some of you may know, a few days ago the beverage company, Red Bull, sponsored a record-breaking freefall from space via their media company Red Bull Media House. According to their timeline, they’ve been working with Austrian skydiving professional, Felix...
by Janeile | Aug 7, 2012 | Brand Management, Content, Digital Marketing, Social Media
So you finally caved in and created a Facebook page (and not a profile page, right?) for your business. And then along came Pinterest and you’re probably crying tears of frustration. “Another social network?!?!” Yes and depending on your budget and...
by Janeile | Sep 22, 2011 | Brand Management, Social Media
For someone that makes a living managing social networks for businesses, this will sound like a contradiction…or at least a very public suicide. But the truth must be told – businesses will do better with a more hands-on approach when managing their...
by Janeile | Jul 26, 2011 | Brand Management, Brand marketing, Social Media
I recently read a post by Jay Baer about Google+ where he acknowledged that it had a fighting chance in gaining some social network dominance. The whole article was well-written and you should check it out, but he said something at the end that jumped out to me. I’m...
by Janeile | Mar 30, 2011 | Brand Management, Business, Facebook, Social Media
I decided to do a vlog post this week to change things up and put a face behind the words. Check it out and let me know what you think. Is your business page on Facebook open or closed? Please let me know if you like the vlog post and I may do more for future...
