The year is already under way and the time to integrate mobile in your marketing strategy is now. If you’re still trying to wrap your brain around why mobile needs to be top priority for your business, well, let me count the way… [Read more…] about 3 Reasons You Need Mobile in Business
I can’t believe I haven’t done a Mobile Marketing Spotlight segment on this important industry yet! The tech savvy people in the real estate industry already understand that mobile is the latest frontier when it comes to buying or selling property. Look no further than the mobile apps or sites for online real estate powerhouses like Trulia, Zillow and Realtor.com or the spotty usage of QR codes alongside of or in place of flyers. However, something as simple and cost effective as SMS/text marketing offers real estate agents an excellent way to be mobile friendly and generate leads. [Read more…] about Mobile Marketing Spotlight – Real Estate
Today, I’m going to get on my mobile media soap box, but first let me tell you what triggered it.
I’m on Facebook a lot, as you might imagine, and I see several businesses relying on Facebook to generate instantaneous traffic to their storefront or venue. For example, I’ve seen restaurants/bars post that xyz band will be on the stage in one hour. While I love Facebook and the other social networks when it comes to social engagement, these kind of post would be best served in a mobile environment.
O.k. So I know what you’re thinking. Facebook can be accessed on your mobile phone. Sure, I get it. But All Facebook posted an article awhile back that should make a business pause and take notice. Quite simply, just because you post doesn’t mean that all your fans will see it, and having more fans doesn’t necessarily mean that more will see it.
Now before you delete your Facebook page, understand that the article does list some ways to increase the post views and interaction on your business page. You won’t find me dissing the need for businesses to be on Facebook because they absolutely should be. What I want to point out is that if you’re posting for instant, foot-in-the-door results Facebook is not the ultimate platform. The mobile phone is.
With the iZigg mobile marketing platform you get the best of both worlds – a text to mobile phones AND a post to Facebook and/or Twitter if you choose. That way you cover both bases and the chance of someone missing your band or time-sensitive special is decreased dramatically.
This is why as businesses finally embrace social media, they should also be thinking mobile marketing. A simply designed mobile friendly website and a text/SMS campaign can be all that’s needed to make a social company a mobile company that communicates value to their customers via the most valuable 4″ of marketing real estate on the planet – the mobile phone.
This month’s mobile marketing spotlight will highlight the restaurant/dining industry. SMS/text marketing is particularly useful for this group – especially since there is so much competition in this arena. Long lines? Bad food or customer service? There’s a place across the street where people can eat instead. But assuming you serve great food and your waitstaff is happy, how can you generate more exposure and traffic for your eatery? Here are just a few ways that I came up with to help keep your dining area stay full.
- A VIP club for coupons, give-a-ways and new menu options would be a great start.
- Do surveys to find out what menu items people like the most or would like to come back on the menu.
- Use it to push info for employment so potential employees can fill out applications or come to open interviews.
- Send employee schedule or training reminders.
- Do a contest for loyal customers to win one free meal a month for a year.
- If you have live music, let subscribed customers know what bands are playing and when.
- Announce special events like wine tastings, auctions and benefits for non-profit groups you host.
- Build excitement for special events.
- Do a raffle during events for cool stuff like TVs or tablets.
- Hold your own American Idol like contest where people can text in to vote.
- Offer drink specials for those that opt in.
There are a myriad of different ways one could run the promotions. The key will be to either have an incentive or a promo that motivates people to subscribe. Then let the fun begin! As long as you keep it creative and don’t abuse your subscribers with spam or selling their information, you will see increased traffic and engagement at your place of dining, and build a loyal following that is guaranteed to spread your cool marketing to their friends and family.