The year is already under way and the time to integrate mobile in your marketing strategy is now. If you’re still trying to wrap your brain around why mobile needs to be top priority for your business, well, let me count the way… [Read more…] about 3 Reasons You Need Mobile in Business
It might not be popular to say this as someone who makes a living managing social media for businesses, but social media is not complicated. For some reason, some people approach social media as if its some physics equation that only super savvy people can perform. Quite simply, social media for business is good, old-fashioned customer service repackaged for digital media. [Read more…] about Understanding Client Relationships on Social Media
Pssst!! Hey guys! Looking to get your lady a gift for Christmas? Try a gift certificate to some pampering at her favorite salon or spa.
Pssst!! Hey Salons! Want to provide real-time communications and offers to your current and new clientele? Try adding mobile marketing to your marketing solutions. [Read more…] about Mobile Marketing Spotlight: Salons & Spas
This week we have a guest post by Pamela Rodriguez of Terhune Copywriting on, what else? Content!
You’ve heard it before: Content is King.
But what exactly does that mean? If you want me to get technical, the definition of content according to the Content Marketing Institute is:
A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In other words, we write awesome stuff that people will want to read, comment on, re-post and re-tweet, and then, because they now think we’re so cool, will make a purchase and tell all their groupies about how cool we are so they buy from us, too. [Read more…] about Are You Content with Your Content? [Guest Post]