This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2
Are You Content with Your Content? [Guest Post]
This week we have a guest post by Pamela Rodriguez of Terhune Copywriting on, what else? Content!
You’ve heard it before: Content is King.
But what exactly does that mean? If you want me to get technical, the definition of content according to the Content Marketing Institute is:
A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In other words, we write awesome stuff that people will want to read, comment on, re-post and re-tweet, and then, because they now think we’re so cool, will make a purchase and tell all their groupies about how cool we are so they buy from us, too. [Read more…] about Are You Content with Your Content? [Guest Post]