by Janeile | Apr 23, 2013 | Brand Management, Business, Communication, Digital Marketing, Facebook, Mobile Marketing, Social Media
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes....
by Janeile | Oct 2, 2012 | Email Marketing
In the age of Facebook, Twitter, Tumblr and YouTube one would think that email is so old school and needs to go the way of the dinosaur! I mean who doesn’t chuckle when they see an @aol.com email address? But email is far from dead. As a matter of fact,...
by Janeile | Mar 9, 2011 | Communication, Email Marketing
In my last post, I discussed a few no-no’s in email marketing that I still see showing up in my inbox on a consistent basis. I’d like to cover just a few more. Frequency If most people are like me, they are getting tons of email already – some spam,...
by Janeile | Mar 2, 2011 | Communication, Email Marketing
I know. There are a million blogs, ebooks and articles about the do’s and don’ts of email marketing. However, I still receive enough screwed up email newsletters from companies to know that the message is not getting through (or is being completely...
by Janeile | Feb 16, 2011 | Communication, Digital Marketing, Mobile Marketing
A few weeks ago I was explaining text marketing to a local businessman and how people will opt into a text list for some sort of valuable promotion. He interrupted me to say, “I get enough spam in my email. I don’t want it on my phone too!”...
