This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2
3 Reasons You Need Mobile in Business
The year is already under way and the time to integrate mobile in your marketing strategy is now. If you’re still trying to wrap your brain around why mobile needs to be top priority for your business, well, let me count the way… [Read more…] about 3 Reasons You Need Mobile in Business
The SoLoMoCo Economy
I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce. As we head into 2013, making sure your business is positioned to take advantage of all four of these channels will help keep it afloat in the changing times. [Read more…] about The SoLoMoCo Economy
5 Reasons I Love Text Marketing
You personally may hate texting or can barely type a word correctly on the tiny qwerty keyboard, but there are real 
business benefits to text marketing. Whether you’re text hater, lover or somewhere on the fence, here are a few benefits for you to ponder. [Read more…] about 5 Reasons I Love Text Marketing