by Janeile | Apr 23, 2013 | Brand Management, Business, Communication, Digital Marketing, Facebook, Mobile Marketing, Social Media
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes....
by Janeile | Feb 27, 2013 | Communication, Digital Marketing, Mobile Marketing
The year is already under way and the time to integrate mobile in your marketing strategy is now. If you’re still trying to wrap your brain around why mobile needs to be top priority for your business, well, let me count the way… Mobile is the new normal....
by Janeile | Dec 4, 2012 | Digital Marketing, Mobile Marketing, Search Marketing, Social Media
I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce. As we head into 2013, making sure...
by Janeile | Oct 30, 2012 | Mobile Marketing
You personally may hate texting or can barely type a word correctly on the tiny qwerty keyboard, but there are real business benefits to text marketing. Whether you’re text hater, lover or somewhere on the fence, here are a few benefits for you to ponder. Quick...
by Janeile | Sep 25, 2012 | Digital Marketing, Email Marketing, Mobile Marketing
Last week we talked about using mobile marketing in the real estate industry. This week I’d like to offer some ideas on how to increase opt-ins to build a digital database – in any industry – for mobile or email. In this digital age, people are...
