by Janeile | Aug 6, 2013 | Business, Digital Marketing, Social Media
Today I want to talk about developing a digital marketing strategy. Strategy is a critical piece when doing any marketing yet a lot of businesses fail to do it. We we’re going to spend a little time discussing some things to think about when launching a...
by Janeile | Jun 5, 2013 | Business, Content, Digital Marketing
After the series I just finished on the Importance of Digital Marketing, I’m probably going to sound like a broken record launching into a segment about digital strategy. Without a strategy, digital marketing is nothing more than a shot in the dark and will...
by Janeile | May 27, 2013 | Brand marketing, Digital Marketing, Email Marketing, Mobile Marketing, Social Media
A lot of businesses treat digital marketing like an either/or proposition. When they hear someone doing a talk on social media, they feel they need to give up on print. Granted, there are those on both ends of the aisle that act like their solution is the beginning...
by Janeile | Apr 23, 2013 | Brand Management, Business, Communication, Digital Marketing, Facebook, Mobile Marketing, Social Media
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes....
by Janeile | Apr 10, 2013 | Content, Digital Marketing, Email Marketing, Mobile Marketing, Search Marketing, Social Media, Web Design
As a digital marketer that imbibes on the inbound marketing kool-aid on an almost daily basis, it amazes me that there are businesses that are still hesitant about taking the digital plunge. Yes, they may have a website. They might even have spent some big money...
