Today I want to talk about developing a digital marketing strategy. Strategy is a critical piece when doing any marketing yet a lot of businesses fail to do it. We we’re going to spend a little time discussing some things to think about when launching a digital marketing and even offline marketing campaign. [Read more…] about Developing a Digital Marketing Strategy
The Importance of a Digital Strategy
After the series I just finished on the Importance of Digital Marketing, I’m probably going to sound like a broken record launching into a segment about digital strategy. Without a strategy, digital marketing is nothing more than a shot in the dark and will probably result in an ROI comparable to the more expensive traditional marketing. Quite simply, for digital marketing to be effective, strategy needs to be a part of the equation. [Read more…] about The Importance of a Digital Strategy
Digital + Traditional: A Marketing Collaboration
A lot of businesses treat digital marketing like an either/or proposition. When they hear someone doing a talk on social media, they feel they need to give up on print. Granted, there are those on both ends of the aisle that act like their solution is the beginning and end of marketing magic. The truth of the matter is that traditional and digital marketing work together and that one shouldn’t come at the expense of the other…to an extent. [Read more…] about Digital + Traditional: A Marketing Collaboration
The Benefits of Digital Marketing Part 2
This week we’re continuing with our analysis of digital marketing – what it encompasses, how it all works together and why you should be using it in your total (offline) marketing strategy. In Part 1 we talked about what digital marketing is and includes. As a recap, I define digital marketing as the marketing that occurs online or via mobile device to result in an offline or online action by the potential customer. This week, I’m going to break down the parts that digital marketing so you can understand 1) how important that individual piece is, and 2) how it works with the other parts to complete the digital footprint of your business. The segments we will discuss are search, content, social, email and mobile marketing. [Read more…] about The Benefits of Digital Marketing Part 2