Short attentions spans, scan readers, and multiple screens opened to different messages? Your marketing messages live in a crowded field. It’s more important than ever to find quick and nimble ways to connect with your customers that make it easy for them to consume your message. That’s what video delivers. [Read more…] about First glance: Video Sticks with Your Customers [Guest Post]
The year is already under way and the time to integrate mobile in your marketing strategy is now. If you’re still trying to wrap your brain around why mobile needs to be top priority for your business, well, let me count the way… [Read more…] about 3 Reasons You Need Mobile in Business
I know as a business owner you might be feeling overwhelmed with all the various digital marketing concepts, but a great way to help you bring it all into focus is the term SoLoMoCo, which stands for Social-Local-Mobile-[e]Commerce. As we head into 2013, making sure your business is positioned to take advantage of all four of these channels will help keep it afloat in the changing times. [Read more…] about The SoLoMoCo Economy
This week we have a guest post by Pamela Rodriguez of Terhune Copywriting on, what else? Content!
You’ve heard it before: Content is King.
But what exactly does that mean? If you want me to get technical, the definition of content according to the Content Marketing Institute is:
A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In other words, we write awesome stuff that people will want to read, comment on, re-post and re-tweet, and then, because they now think we’re so cool, will make a purchase and tell all their groupies about how cool we are so they buy from us, too. [Read more…] about Are You Content with Your Content? [Guest Post]