by Janeile | Nov 15, 2012 | Digital Marketing, Mobile Marketing
With the holidays and retail sales season approaching I want to talk about using mobile for the flower and gift industry. There are plenty of opportunities for mobile in this vertical. The holidays offer a great way for businesses to grow a marketing list as...
by Janeile | Oct 23, 2012 | Digital Marketing, Social Media
I have a confession to make. I’m a bit undecided when it comes to the social media ROI question. Now before you judge me, let me break down both sides of the internal argument. The analytical side of me says “Of course you can measure it!” And...
by Janeile | Oct 9, 2012 | Business, Communication, Digital Marketing, Mobile Marketing
We can all come up with some clever uses for mobile technology when it comes to retail and other industries selling product or with a physical location. Today I’d like to talk about ways the every day business professional can use mobile to his or her...
by Janeile | Sep 25, 2012 | Digital Marketing, Email Marketing, Mobile Marketing
Last week we talked about using mobile marketing in the real estate industry. This week I’d like to offer some ideas on how to increase opt-ins to build a digital database – in any industry – for mobile or email. In this digital age, people are...
by Janeile | Aug 14, 2012 | Digital Marketing, Mobile Marketing
Today we’re going to focus on an industry with tons of mobile marketing potential – the auto industry. While a lot of people want to hype on apps and QR codes, and they have their place, I’m going to focus on text/SMS marketing because it allows us...
by Janeile | Aug 7, 2012 | Brand Management, Content, Digital Marketing, Social Media
So you finally caved in and created a Facebook page (and not a profile page, right?) for your business. And then along came Pinterest and you’re probably crying tears of frustration. “Another social network?!?!” Yes and depending on your budget and...